But, after many long arduous Iowa winters dragging speakers and musical equipment all over the prairie, she packed up her musical career in a large box, put it in the basement, and moved to the beach.
Phyllis and her husband walked on the beach twice a day for two years (“best pretend-retirement-ever” according to Phyllis). During that time she dove into Internet marketing and found she took to it like a fish to water. Always the geekiest of her peers, she focused her attention on the leading edge of social media marketing where she felt the most amazing things were developing.
Her penchant for deep research and relentlessly mastering new skills and tools made her the perfect person to research and write a couple of Dummies books for John Wiley & Sons.
Phyllis is the author of two comprehensive books on social media marketing; Social Media Marketing eLearning Kit for Dummies (a 4-color book with a DVD and online learning environment) and co-author (along with the fabulous Amy Porterfield and Andrea Vahl) of Facebook Marketing All-In-One for Dummies – See all her publications here http://bit.ly/BooksByPhyllis
Phyllis has been a featured guest on Social Media Examiner, eMarketingVids and many Twitter Chat Events. She’s been a writer for the magazines published by GSG World Media with an online reach of over 14.5 million for each magazine. And she has a regular column “The Social Media Report” in iPhone Life magazine at http://iphonelife.com.
Along with Andrea Vahl, Phyllis has created an online learning center for a private group of coaching clients called Social Media Manager School, which is getting rave reviews from the participants. Her breadth of social media marketing knowledge spans Twitter, Facebook, LinkedIn, YouTube, Pinterest, Google+ and many up and coming social sites you may have not of heard of – yet…
Teacher, speaker, consultant and in-demand writer of all things social media, Phyllis loves to teach and inspire everyone. Ever the cheerleader, she has been known to jump up and down in excitement about the marketing possibilities with social media.