2013 Predictions from a Psychic Grandma in Iowa

December 20, 2012 by 5 Comments

Psychic Grandma - Phyllis Khare Keynote Speaker
I had the opportunity to interview a woman in Iowa who says she knows the future. Being the skeptic I am, I decided to hear her predictions and then do a little investigating. Here are a few of the crazy things she told me.

Psychic Grandma in Iowa says:

  • G+ Communities will be a cool place to hang out.
  • Facebook will change something.
  • Twitter will try to get our attention.
  • YouTube will get rid of  in-stream ads (one can hope).
  • LinkedIn will create something cool for business presentations.
  • Pheed will be THE place for members-only video webinars.
  • Network TV will erase the line between cable and online viewers.
  • If you don’t show up well on mobile you will lose business.

Let’s take these predictions one by one.

G+ Communities will be a cool place to hang out.

Where do you go at the end of a day? Most people go to Facebook and scan the stream and try to make witty comments, or give advice or console the broken-hearted. But Psychic Grandma says she feels a move in the matrix and people are looking for a deeper conversation. She feels they will find it in the new G+ Communities. I tend to agree with her, as I am already finding that to be the case. Now, at the end of my day I go to G+ first, then scan through Facebook.

Facebook will change something. [Read more...]

Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , ,

Should authors take the time to create an email list?

November 27, 2012 by 2 Comments

email lists for authors - Phyllis Khare Should authors take the time to create an email list?

Yes.

The conventional way to build a list it to give something away. Many authors give away a free chapter. And for many authors this is the best way to build a list. But sometimes you have to think a little outside the box to build an email list. Maybe the best thing to give-away is admission to an event where the author is speaking, or be privilege to a invitation-only webcast.

The way to use social media to build the list, is to state the benefit and give the link to the email capture page.

For authors, there are many ways to give in order to receive. –Phyllis

Twitter

Use the hashtag #author or #freechapter or #giveaway or use the keywords of the subject of your book #socialmedia #leadership #coaching. Schedule those posts to go out every three hours or so – round the clock  - as long as you are also tweeting in between those posts (live and other scheduled). I would also set up a few searches for your keywords and create helpful tweets that lead people to your email capture page.

Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , , ,

What if I had to restart my business?

November 20, 2012 by Leave a Comment

Restart your Business by Phyllis KhareWhat if I had to start over?

I was just asked this question for a members-only presentation to new authors. What would I do? What do I advise my clients to do?

 

Step away from the computer.

 

Too many people turn on the computer and design their entry into social media marketing with their eyes on other people’s work. That doesn’t mean you can’t take inspiration from other people’s work. Even I took great inspiration from Start with Why.
Step away from the computer and get out your whiteboard, poster board (you remember those- right?) or large piece of paper on your largest table.

 

Give yourself permission to be in the creative flow and put marker to paper. [Read more...]
Filed Under: Business, Marketing, Social Media, Technology Tagged With: , , ,

Authors – How to get on the A List Marketing Track

November 13, 2012 by 1 Comment

Facebook Marketing Al-In-One for Dummies - Phyllis Khare, Amy Porterfield, Andrea Vahl

Using social sites to promote a book pays off.

 

Remember, all three of the co-authors of Facebook Marketing All-In-One for Dummies (me, Amy Porterfield, and Andrea Vahl) are marketers. We really rocked the space way before the book was available on the shelves.

 

All three of us used Twitter, Facebook, LinkedIn, and YouTube to create a buzz about the book before it was physically available.

 

And because of our efforts, the people at Wiley were so impressed with the pre-sale numbers they decided to continue the momentum by putting the book in their “A” marketing track. Which means they advertised it more than they would have. [Read more...]
Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , , ,

Authors – be prepared – develop a social platform first

November 7, 2012 by Leave a Comment

fish to waterIt’s my son’s fault

Many years ago my son wrote a book and I wanted to tell the world about it. So I opened an account in Facebook (so I could share it with my friends) and Twitter (so I could share it with the world). Once in those spaces I really took like a fish to water. I absorbed everything I could. I tried every tool, every technique, tested every program and strategy. I literally surfed out there on the edge of all the social accounts. I still do. I’m testing several sites right now, in case the tide turns and people shift their attention away from Facebook and Twitter to…Pheed.

 

Social platform

I started to get a reputation for knowing how all these social things worked. And one day, out of the blue,  a friend suggested my name to an editor at Wiley for a book project. One of the most important things a traditional publisher looks for in a new author is their platform. A platform today is a wide and deep social reach.
I was very lucky I had spent several years developing my platform by sharing and creating tutorials and connecting with people all over the planet.
Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , ,
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