Step One:
Watch the game online. This one is my choice. You might need to hunt for other channels to land on the one that suits you. I tried out four or five sites for the Grammys. Many of these sites will have chat rooms attached to them – be aware – some chat rooms seem to be full of hormone-crazy 13 year olds. Be prepared to slide on over to another site. More on the Chat aspect in a minute.
Step Two:
Pull up Hootsuite – create 4 new columns (Hootsuite is my dashboard of choice – you can also create the following in Tweetdeck and other muti-column systems – this also assumes you have a Twitter account – if not – make sure you read the bit below about Twitter chatting)
column number 1: Add these keywords: #superbowl, superbowl, #SB44 (there are at least 10 more variations on this category of hashtag)
column number 2: #colts and #saints (plus any names of any of the players) #dan #coltsnation
column number 3: names of the advertisers or the all-including #SBADS44
column number 4: great Tweeters you find along the way – start with @madmainStep Three:
Then make sure you have up this website:
“What Ad Airs When: The SuperBowl-Ads.com Cheat Sheet ” (Thanks @KimBrame)
Step Four:
Tile all these things on your 46″computer monitor (what you don’t have your large-screen TV hooked up to the Internet yet?) and join the conversations. I have met so many cool people using this system for big events. Follow people who you enjoy – and RT great comments.
Now a bit about Chatting. If you are on the UStream channel for the game and want to chat – AND you don’t want to freak out your regular Twitter followings with 50 tweets every 30 minutes…It would be good to sign in with a Twitter Chat account. Open up a new account to use only when chatting – you can see how I set mine up here. Or if the channel you are watching offers a chat option outside of Twitter and Facebook – consider using it for most of your comments – and switch to the social stream occasionally.
Don’t forget Facebook. You might find an update with a lot of activity – enjoy that space, too.
The Icing on the Top
Or the dip on the chip? anyhwho – find a friend on video skype and enjoy the conversation with a face attached, too!
Alrighty then – let’ the game begin! and don’t forget to go to http://www.hulu.com/adzone
This entry was posted on Sunday, February 7th, 2010 at 3:13 pm and is filed under Video Tutorials and tagged with how-to, Social Media, Super Bowl, tips. You can follow any responses to this entry through the RSS 2.0 feed.
(back in the day) I was a cheerleader (of sorts) and multiple state and national award-winning performer, musician and educator. and now in this decade I've co-authored Facebook Marketing All-in-One for Dummies with Amy Porterfield and Andrea Vahl and I'm finishing up Social Media Marketing eLearning Kit for Dummies - to be offered in an innovative online format first. Both Wiley books are for sale right now! I'm also the social media director, for iPhone Life magazine and iphonelife.com. I also write a regular column "The Social Media Report" that is read by over 100K subscribers all over the world. And in my spare time I help authors, musicians, teachers, presenters and business owners all over the country learn how to use social media for fun and profit.
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