Giving You What You Want — 7 Years Later

Phyllis Khare

Seven Years Ago…

Nobody online knew who I was… including YOU!

 

Since then I’ve written two “Dummies” books, been featured on high profile blogs and training programs, and listed on all sorts of cool Twitter lists for Authors. ALL because of the wonderful connections and friendships I am honored to experience.

I’ve also, with the fantastic partnership with Andrea Vahl, built the Social Media Manager School (in its 4th year) and the Social Media Managers Directory (NEW).

I took the hard lessons I learned about time management, packaged all that up in TimeBliss.ME, and shared it with the world (with some raving fans!).

((Hang with me – there’s a very personal reason I’m tooting my own horn))

I’ve either enjoyed personally, or been a part of, several 6-figure online launches. I’ve been in front and behind the camera on so many marketing videos and programs I’ve almost lost count, AND I have several other amazing gizmos and programs in the works for 2015!

 

But here’s the deal – Someone asks me a question like this almost every day:

“How did they do that?”

 

They want to know how their industry peers and competitors organized their email capture, which system they used for video editing, which landing page theme did they use, how are they recording their webinars, and about a hundred other very specific questions about tech, marketing tools, and processes.

I also get asked how to set up a sales funnel for specific industries, how to do “re-targeting ads” in Facebook, how to plan a book launch or product launch, how to organize a blogging schedule and how to utilize the best keywords.

 

Guess What?

I have answers for all of those
(and about a zillion other) questions.

 

Do you have important business questions I can answer? 

 

I recently opened an Application for Mentorship in order to help as many people as possible with personal mentorship, consulting, Group Masterminds, and recommendations.

 

There’s so much involved with giving business advice, so I’m very careful when choosing people to coach and mentor. It’s important that we are a good match and I can provide VALUE for where you are – right now – in your business.

I invite you to take a look at the application and see if this is something that can help you push forward in your business this year.

P.S. That happy image of me above is from the last day of a workshop I gave for the David Lynch M.A. in Film students on how to build a social platform. Yes, I teach at the University level, too. I love it. Got a college or University program I need to contact? Let me know by using my contact form or through any of my social accounts. Thanks!

The 2015 Cost of Online Business Report [Infographic] from Copyblogger

I read this infographic all the way through. Why? Because it was all about me and my business.

I found myself in every graph. In some I am just like the majority, in others I am in the minority.

I found it quite facinating – like a benchmark of where I am and where I want to go in 2015.

Some of the most important points to find in this infographic are:

  • More than a quarter of respondents identified as a Small Business Owner.
  • Most website owners are struggling to make a living online.
  • Yet more and more people are choosing to enter the online business realm.
  • Generating traffic is the biggest challenge of running an online business.

And 53 additional interesting results you can go through.

If you want to go deeper (because you love data) they have a link to their free 58-page ebook, The 2015 Cost of Online Business Report, at the end of their post. Click “copyblogger” at the bottom of the graphic.

I’d love to know if you found yourself in here, too. Feel free to comment over on my Facebook Page or on this post on G+ 

Announcing The 2015 Cost of Online Business Report [Infographic]

Like this infographic? Get proven online marketing advice from Copyblogger Media that will give you an unfair business advantage.

2015 Predictions and a Few Opinions on Facebook, Ello, tsu, MeWe and Online Marketing

Phyllis Khare

Looks like I have a little history with the “prediction” posts. I wrote my first one in Dec. 2011 and posted it in Jan. 2012. It wasn’t much to read and was more of a curated list of other people’s work. The second prediction post was posted in Dec. 2012 and I tried to be a bit silly with saying I got it all from a psychic grandma. I guess I wasn’t feeling so bold that year… And then in Dec. of 2013 I got a little more professional about the whole process. I consider my 2014 prediction post my first real post about the future of online marketing. THIS year I think I want to make a small “prediction” and then tell you how I feel about a whole slew of topics.

 

This is what I predicted LAST year…

2014 WILL BE THE YEAR OF… REARRANGING.

Yeah, not so snappy, but I think people and businesses will be examining their time and attention — and MONEY — and rearrange where they spend those precious commodities. 

 

Turns out this is exactly the current topic of countless conversations on the future of Facebook for businesses. I think it’s a mixed bag on Facebook right now. There are certainly things that work for promoting your good products and services and causes, but you’ll have to pay for that exposure now. I think Facebook is very clear on what they think about online marketers. Pay to Play baby. So, the topic of “rearranging” is certainly in the air at the end of 2014. Many businesses and managers are rearranging where they are putting their marketing time and attention. They are trying to find that holy grail of free advertising that Facebook provided for so many years – somewhere else. 

 


 

 

My Prediction for 2015!

2015 will be the Year of… Exploring!

 

In many ways, this is just a continuation of last year’s prediction. I think leading-edge social media managers will be scouting new ways to provide exposure and connection in places other than Facebook in 2015. If you know me at all – you know I certainly have opinions about everything. I always try to stay educated and current on as many topics as possible, but I usually have some gut feeling about certain topics that just need to be expressed. And here are those gut feelings  — in no particular order.

 

 

Facebook

Everybody wants to know what everybody else thinks about Facebook. What do YOU think about it? What’s the first social site YOU look at all blurry eyed first thing in the morning? I was on a panel in a room of 500 women and when I asked that question — 90% said Facebook even though this was a conference about Pinterest! It’s an addiction we can’t seem to give up.

Those who have shed the Facebook addiction end up on G+ – proud and relieved. Even using all the tricks of the trade: Interest Lists, timers, only visiting Groups, and removing the app from my phone… it’s still the stickiest, most time-sucking social site on the planet. I hear the young people are leaving in droves. I wonder when the people of my generation will follow? Do they have the will to try something new? And I’m not talking about tsu and ello.

This is what I think will happen in 2015 with Facebook: Every 6 weeks something will change – something will “roll-out” and some people will be upset about it. That’s one of those “duh” predictions, as that’s Facebook’s pattern for the last two years. I do think Facebook will become many different things – continuing the trend it’s on with Messenger, and the Groups app. The ease of purchasing from within a post will be GOLD for marketers IF they can figure out how to get their posts in your newsfeed. I’m SURE marketers will be spending loads of money on newsfeed ads (just like they are right now). Start saving your advertising dollars now – you’re going to need it as the second wave of marketers take the guru’s advice and try their hand at Facebook ads. Which means vying for eyeballs will cost more money.

I don’t want you to think I completely dislike Facebook. I have said many times I have a love/hate relationship with the beast. The LOVE part is simple. The people I have met, the people I care about, the people I want to help, the people who care about me — that’s the soul of Facebook – and that bit I love. The hate part is how Facebook seems to gloss over the needs of the small business person in many of the changes they’ve brought on in the last few years. I used to jokingly say that Facebook didn’t have a real business person on their development team. I still think that. They seem out of touch. Prove me wrong Facebook.

Facebook Gut Feeling: Less posting, more advertising, demographic shift from young women (teens) to older women (boomers)

 

Ello

ello ello ello What can I say about ello? Of course I have a profile there, but do I ever actually GO there and hang out? Nope. And I just checked all my online marketing buddies who were so curious that they opened an account there, too. And guess what? Only ONE person is posting there (once a week) and that is Guy Kawasaki. Everyone else posted 2 or 3 months ago. I see no reason in going there unless Facebook completely disintegrates – and then – well a better choice would be to go to Instagram (more). 

Ello Gut Feeling: they will try one more big launch and then fade away

 

Instagram

I have found myself opening Instagram first thing every day. When you live in Iowa (and the last 30 days have been cold and grey) you have to find images from beautiful places all over the world just to maintain your sanity. Favorites are National Geographic, onderkocaSefa Yamak. And yes, I follow all the social experts there, too, but I prefer the show-me-your-real-life photos of which Chris Brogan is the KING. There are many brands and businesses on Instagram. The ones that show the behind-the-scenes real-life images are (in my opinion) doing Instagram marketing correctly. The ones that show a image of their product hanging on the beach with 30 non-focused hashtags – are not. There is an art to marketing on Instagram – it is NOT Facebook. Please don’t turn Instagram into a mirror of the Facebook newsfeed. Please. 

Instagram Gut Feeling: more users, more active users, more terrible marketing by brands thinking this is Facebook, more in-stream ads, growth of users and growth of complaints

 

tsu

tsu tsu tsu — Gesundheit. :-) I had an account. I asked them to delete it. I feel like there is too much potential for gaming the system with this site. If you don’t know what tsu is – think back many years to Squidoo. Do you remember Squidoo? You created a page on a topic and revenue would be shared from your traffic. Yep – sounds familiar. People worked really hard creating pages that would pull interest. Squidoo is now HubPages and you can still gain income from traffic to your HubPage. So, in so many ways, tsu is nothing new. But it is now styled after a Facebook newsfeed, so there you are – right back to Facebook. 

tsu Gut Feeling: land of the network marketer, goes the way of hubpages, not viable for small businesses

 

MeWe

I really like the POTENTIAL of MeWe. It really could be something cool, but it still has to overcome the invisibility cloak it has developed. This social site is Facebook without the creepy crawl. If you want a complete social site without being targeted for advertising – you now have a home. Or you can just continue to complain about Facebook. Funny how just complaining about Facebook will probably win. Sad.

MeWe Gut Feeling: will continue to get amazing press, will find some good niche markets that need small private group settings

 

Banana Farms in Costa Rica

This is where we all need to be. It’s my way of saying – LOCAL business is where to be. Think about it. I’ve been thinking about it a long time. Maybe 2015 is the year I put my feet directly in the ground and build something new. Join me?

Banana Farm Gut Feeling: more people will either invest in local markets to try to create a kind of urban utopia or start businesses themselves, functional local apps will skyrocket

 

 

My Thoughts about 2015 – In Summary

2015 seems to be setting itself up to be another interesting year for online marketing. Almost everyone I know is looking at every social site and seeing if they should move their time and attention there or not. I think there will be some experimenting and testing on YouTube, G+ and LinkedIn. I know businesses who don’t play on Facebook anymore and still have a profitable experience. I also think “Fusion Marketing” (using traditional marketing with your social media marketing mix) will continue to be explored and put into play.

And like I said at the top of the post…

 

My Prediction for 2015!

2015 will be the Year of… Exploring!

 

 

Click –> Here’s another GREAT LIST of  Predictions for 2015

 

P.S. If you are looking for an easy way to organize your marketing ideas and thoughts around 2015 – you are invited to join me in an a 30-minute training webinar where I show you exactly HOW to get mighty productive in 2015. I’ll see you there?

How to Use Your Google Calendar to Plan for 2015 Success

Phyllis Khare timebliss.me

You don’t need anything special to plan for 2015, just use your Google Calendar! It’s easy! I’ll show you how in this 30-minute webinar that will take you step-by-step through the process I use to have an easy stress-free year.

Join me and share this with your friends. 

Click HERE –> Tuesday, December 30th — 2pm ET

The replay will be available, but you need to register to enjoy it.

 

In 30 minutes you’ll learn:

  • 5 simple steps to organize your goals for 2015 
  • How to use your Google Calendar that will save you time and money
  • How to be more productive than you’ve even been

You must look at Phyllis‘s method of productivity – it is amazing! I have introduced many people to it and they say it is life-changing. Never again will you go down the rabbit hole!”  – JH

 

Please SHARE <3 by clicking the tweet. Thanks in advance!

[Tweet “Join me for @phylliskhare’s 2015 Planning for Success using YOUR Google Calendar! http://phylliskhare.com/2015planning”]

Click HERE –> Tuesday, December 30th — 2pm ET

The replay will be available, but you need to register to enjoy it.

 

 

What Social Media Platforms are best suited for your business?

LOVE this infographic courtesy of QuickSprout . Study it.

 

When people say they need to be marketing on Facebook because it has the most active users, they might have missed some of the important changes Facebook made in the last 6 months.

 

Where will you be spending your time and attention in 2015? Have you thought about changing your strategy for 2015?

 

What Social Media Platforms Are Best Suited For Your Business
Courtesy of: Quick Sprout

Become the CEO of Your Own Life with 3 Simple Mind-Set Adjustments

 

Did you miss the webinar?

Download the CEO MindSet Presentation Webinar – PDF

 

AND here’s a great little episode of Jay Today that really has a GREAT technique for overcoming FEAR.

 

 

CyberMonday Round-up of the BEST Deals for Online Marketers!

Phyllis Khare cybermonday

Hey Team Online!

Here are some of the BEST #cybermonday deals I’ve seen, including two of my own!

Some of these will continue to be discounted through the week, so if you miss this post on Monday still go and see if you can get the deal.

Good Luck and May the Force (of your wallet) Be with You.

 

Amazon

Almost everything on Amazon is discounted today (Monday) and through the week. They are adding items all through the day and there are some with limited quantities. If you have some gadget or widget on your wishlist, this might be the time to purchase it. Maybe that podcasting microphone you’ve always wanted or that new computer…. just sayin’  I’m an Amazon affiliate and would love for you to use this link to go shopping. http://phylliskhare.com/cyberamazon I found the portable projector that attaches to my phone on sale $300 OFF. Yep.

 

Kim Garst Inner Circle

Kim has mastered the art of using social media to sell. She has a social media community of over 500,000 people that grows by nearly 1,000 people a day and they make money, lots of money, selling their products and services by harnessing the power of social media. They want to show you how to do it, just like they have to hundreds of other small business owners. 50% OFF her monthly membership program. 

 

Phyllis Khare (that’s me) and Andrea Vahl’s Social Media Manager School DEAL

Option #2 ROCKS! We are discounting TWO of the Modules of our famous Social Media Manager School as stand-alone products.

Here’s what you’ll receive…

  1. Andrea’s 3 newly updated e-books  “How to Use Facebook to Grow Your Business” “How to Use Twitter to Grow Your Business” “How to Use Facebook to Get Leads for Your Business” PLUS
  2. SMMS Basics Module:
    • 10 videos covering the basics of Facebook, Facebook Ads, Twitter, LinkedIn, G+, YouTube, Pinterest and Instagram!
    • Plus documents, articles, checklists, blog post links and all sorts of resources to get a grip on the major social sites at the moment.
  3. SMMS Bonuses:
    • Amy Porterfield’s Ultimate Editorial Guide,
    • Phyllis’ Marketing Flow Checklist
    • Loads of templates and downloads.
    • Plus ALL the free reports we created for the launch including a wonderful infographic and case study.
    • AND the replay of the free pricing webinars.
    • And you get access to exclusive discounts on social media tools that you can use.

Plus you get LIFETIME access to the material and updates we do in this section. wow and wow.

My TimeBliss.ME 

I can’t believe I discounted this OVER 90% off the regular price. wild. If you are feeling the weight of the work you do and can’t find time for a LIFE, then please take a look at this program. I hate to call it a time-management program (not too sexy) but it has the potential to change your life for the better.

And if you sign up for the associated webinar coming up on Dec. 6th - You’ll also receive TWO practical gifts  – my Marketing Flow Checklist and my Super Simple Marketing Plan Template. BOTH are being used by my students all over the world to organize and streamline their time. 

“You must look at Phyllis‘s method of productivity – it is amazing! I have introduced many people to it and they say it is life-changing. Never again will you go down the rabbit hole!”  – JH

 

Lynda.com 

Here’s another one! Cyber Monday Deal! 10 days instead of 7!!! You get FREE access to Lynda.com for 10 days instead of the usual week using this link: http://lnkd.in/egR5aCa Check out Viveka’s Training on Lynda.com called LinkedIn for Business! 

 

Quirky

Such fun! I love cool, weird stuff. don’t you? I already found a bunch of their $1 sales and have loaded up my shopping cart. Got techie people in your life? Make sure you go there today!

 

BEST Articles for CyberMonday Links (I’ll add to this as I find them!)

WIRED Tech post

Kristi Hines Post

Mashable Tech Deals — good one! Thanks for putting this one in front of me Rebecca.

 

Find something wonderful? Let me know in the comments. Give me your best #cybermonday ideas, too.

 

Webinar | 3 Simple Mindset Adjustments for Increasing Productivity

Phyllis Khare timebliss.me

 

3 Simple Mindset Adjustments

Another Reason Why I Love G+ – Social SEO Evidence from Martin Shervington <- my hero

This is one of the reasons I love G+ and why Martin Shervington is my (social) hero. Here is a bit from the video description:

Every post on Google+ is indexed by Google, so content that is amplified on G+ can surface very quickly in Search. Check out the ‘SEO Facts’ and ‘Evidence’ here!

Want to learn more about Google+? www.plusyourbusiness.com (Free Quickstarter Guide)

Watch the under 2 minute video to see why I’m a fan. It’s STILL all about Search.

When Synchronicity Happens | a Recent Experience with Kind(ness) Organics || {Review}

I know this post is WAY off the beaten path for my brand.

Kind Organics Garden of Life

I’m a social media author and consultant, why in the world would I be posting about a vitamin? Two reasons.

1. The company, Garden of Life, ROCKS at developing a brand ambassador program.

Taking my vitamins is a vital part of my health regimen, but one day I was suddenly out. The husband and I stopped at the local health food store so I could pick some up, but they didn’t have my favorite brand – Garden of Life – so I decided to wait a few more days until we were in another city to try again. Remember, I live in the middle of NOWHERE Iowa most of the year. There are limited choices out here. The very next day there was a knock on the office door. I could see the truck leaving. A box, for me! What did I order?

When I opened the box I seriously squealed. I LOVE Garden of Life products and here was a BEAUTIFUL presentation of a new product. 

The box contains a extremely good quality branded shopping bag, TWO boxes of their new vitamin line (more about that in a moment) and a cool sippy-type cup with a straw, a great magazine and info about the new product. Yay! Then I read the letter.

This message, from Brian Ray, the President of Garden of Life was straight to the point. He outlined why they created this new line called “Kind” made with simple, pure, organic, non-gmo ingredients. That, by itself, is truly wonderful, but this vitamin is also not cultured, or use any fermented yeast and soy. Wow.

Now, I understand good sales copy, so I was surprised at how I felt when I read this…

“We fully recognize that our success is because of you and your loyalty to Garden of Life, and our mission. I’m sending you this gift as a personal thank you for being one of our most important brand partners.”

Ah. I love being recognized for my work. But the only way they could possibly know how much I rave about their product is either they are following me around (spooky?), or they have a VERY good lead process from workshops. I attended a BlogHer conference last year and gushed to the Garden of Life table attendant about how much I love their products. That was enough to get me a bag full of samples and my name on a list.

MANY businesses fall apart at this point. They loose the momentum with the enthusiastic people (their future brand ambassadors) and let things slide away. Not these guys. I’m trying to use their process as a template in my own work in developing good affiliates and brand cheerleaders.

When a company says they will put me in the running to a vacation to Palm Beach, FL (one of my favorite places on the planet) and all I have to do is review their new line, well, I’m all over that. Way off the path of my branding or not. THAT is the 1st reason.

So here’s the Review.

I’m half-way through the bottle and I look forward to taking these every morning. The very interesting thing about these vitamins is I can either swallow them or CHEW them. If you hate to swallow vitamins, especially if they feel too big, this is a great thing! I love options.

I’m a label-reader. Yes. I’m one of those people. The people who run the booths at Costco hate me. :-) Even though I LOVE this company, I read the label. I really have to know what’s in something before I ingest it. This has been my habit for at least 3 or more decades. I’m impressed with everything in Kind Organics (this is not an affiliate link) especially the Vitamin D (1000IU), Vitamin K (80 mcg) and B12 (30 mcg). The source of these things are in alignment with what I feel is good. And just reading through the “Organic Food Blend” part makes me happy.

This is a high-level vitamin. I can completely (and even without the incentive of the beach vacation in FL) HIGHLY recommend this new line called Kind Organics.

 

2. Sometimes we need to pull back the curtain and share what we do

I think it’s important to share those day-to-day things you do to stay healthy and inspired. Most of the time it’s about the books, or the blogs, or the tools you use, but rarely do we share our health routines. I DO know that the mighty Chris Brogan does a fantastic job of pulling back the curtain and showing the world his exercise routine on Instagram. He is very open and honest about his own personal journey. I’m always inspired by him. But he is really quite the rare case. Andrea Vahl also comes to mind as someone in my industry who shares her morning run with us every day. She inspires me and makes me realize how much I need to get my butt up off this desk chair. And I know there are people who share their nutritional products from time to time – and I think that’s great.

If you find something that works for you – share it with the world. I DO know that you can’t expect people to do what you say is good. I’m a Mother to two grown kids who have their own kids – and let me tell you – I have learned THAT lesson! :-) Even though I continue to try, sometimes you can only sit in the satisfaction that you found something that works for you.

Kind Organics Garden of Life

 

I hope you’ve enjoyed this little departure from my regular type of posting. The Social Media Manager School launch was VERY successful and I’m looking forward to a new group of students! And TimeBliss.ME is gearing up for something BIG! So back to marketing and taking care of my clients and enjoying this beautiful Fall day. Cheers everyone.

 

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