2016 Predictions with Phyllis Khare and Andrea Vahl | #blab Audio Version

I went back and checked.

 

I’ve been offering up predictions for the upcoming year since Dec. 2011. In Internet years that’s 50 years (5 x 10 speed of light – 50) Yes, I was an A+ student, except for Math :-)

Here are my previous predictions, if you want a little trip down memory lane (ELLO anyone?).

2012  2013  2014  2015 and now this one for 2016

Our Predictions for 2016

Andrea Vahl and I sat down for blab, this time around, for our predictions. You can read her post about the blab right here.

We narrowed it down to seven predictions:

#1 Streaming Video Use Will Increase
#2 Facebook Live Will Change the Game
#3 Facebook is Still Where It’s At
#4 Podcasting will Grow
#5 More Companies will Reach Out to Influencers for Marketing
#6 Audiences Get Smaller But Are Engaged
#7 Online Training Isn’t Going Away

Andrea really expanded our discussion on each of these ideas, and I highly recommend you read through her post noted above.

I’d like to dive into this idea: Online Training Isn’t Going Away. 

I’m kinda banking on it.

Andrea and I recently sent out a POLL to everyone on our list and hundreds completed it. And surprise surprise surprise. What the number one way people prefer to get more information about a subject? eBooks. What? Not webinars and blabs and blog posts and podcasts? eBooks. OK. I can do that. One other thing I want to share from that POLL is that people really prefer online training with lifetime access. Well, that’s the reason we designed our Social Media Manager School  the way we did. Lifetime access creates lifetime fans. 

Knowing these two things, and in looking at our predictions, my personal goal for 2016 is to focus on my online training programs. I have so much to share.

Enjoy the audio version of our blab – it’s a little experiment into the podcasting arena. Do you like hearing us discuss these types of topics in audio format? Love to hear your impressions. 

The cool thing about posting a Soundcloud audio, is you can share JUST the audio from within the player above (see that share link?). Or PIN this whole post using the image below. Thanks! See you in 2016!

2016 Online Marketing Predictions from Phyllis Khare and Andrea Vahl

Tired of Facebook? Top 3 Suggestions for an Alternative Social Network

Phyllis Khare

Have you seen this video in the last few weeks? It has well over a million views and over 4 thousand comments – and that’s just on the YouTube/G+ comment stream. There are countless comments and shares all over the Internet of this one video. Whether or not you are tired of Facebook mining your data, or tired of Facebook because you don’t see what you want to see, you certainly have some alternatives available.

First, here’s the video. Below it I list 3 alternatives you can explore.

Here’s the last paragraph of author’s post on YouTube about his video:

“This is meant to start a conversation about what we are willing to let go and what we should protect in our modern lives. I personally have chosen a life in the public eye, and have forfeited many of my rights of privacy to do this profession. You may call that hypocritical, but to be human is to be hypocritical. If this is your focus then you are focusing on the wrong issue. Are you willing to let your rights go? For what, and why? At what point is enough, enough? I am genuinely interested in your opinions…”Matthias

Matthias also has a few suggestions for social sites if you decide to leave Facebook. His are listed below; it’s certainly not geared for people in my world. I really don’t think they will grok Reddit or Diaspora – the people in my world tend to flock to Pinterest and Instagram.

Twitter | http://www.twitter.com
Reddit | http://www.reddit.com
Vine | http://www.vine.co
Tumblr | http://www.tumblr.com
Diaspora* | https://joindiaspora.com/

 

 

MY suggested list follows.
 
 

Social Alternative #1: Sgrouples

Sgrouples Phyllis Khare

 

Privacy is very important to Sgrouples. The founder of this site, Mark Weinstein,  has said over and over (on every major news show in the country) that they created a Bill of Rights that states very clearly the following items:

  • You own your content. We don’t. All your content belongs to you. We don’t share your content and we don’t spy on you or your content.
  • We don’t track you personally and we never sell your personal data.
  • We don’t provide or share with third-party advertisers, search providers, and ad networks (“Advertisers”) any personal information about you.  Read the rest of this important paragraph here.

In a recent blog post “Facebook, It’s Time We Talk Divorce” Mark sites this data:

“According to a Reason-Rupe April 2014 Poll, people trust the IRS more than they trust Facebook with their personal information. That’s pretty low. But wait, it gets lower. For in the same poll, when compared to the NSA, more people chose to trust the NSA.”

wow.

If the only reason you are on Facebook is to connect with a close circle of friends, you might want to explore Sgrouples, move all together and form a group. You’ll probably have a moment of Facebook withdrawal, but it might be worth it for a better social experience.
 

Social Alternative #2: YouTube/G+

I could easily live on G+/YouTube all day long. I love the integration and the easy of function between these two sites. They’re so connected together now that it’s starting to feel seamless for me. G+ is structured to help you find people with similar interests (as opposed to friends and family on Facebook) and YouTube is all about finding video content you enjoy. YouTube is my cable TV.

I’ve subscribed to over 400 Channels and have created 9 “Collections” (think Folders or TV Channels) to organize it all. If you think of the Collections as TV Channels, I have these: Foodies, Lifestyle Goodness, Need a Laugh, Spiritual Elements, and others. Under Foodies I have 6 YouTube Channels; MarthaStewart, KrisCarr,  BBCFood, Leaf, SavingDinner and Jamie Oliver’s FoodTube which I LOVE! 

Don’t check Facebook for a week and instead go straight to YouTube and explore all of these wonderful Channels. Get through the classic Facebook withdrawal symptoms by watching  Millennial Parents and LastWeekTonight. Remember, just because you cut your cable subscription doesn’t mean you have to miss out on some amazing TV shows. They’re all on YouTube. When you find something fun and feel a need to comment socially – YouTube is completely integrated with G+ so you can post away and have a social conversation with the new friends you’ve made on G+.

 
 

Social Alternative #3:

Real Life. Yes. Not Second Life. Real Life. Go find yourself a great social cause. Go find some wonderful place to volunteer your time and talk to the people doing all sorts of fabulous things. While everyone else posts about cats on Facebook you could be doing things that make a real difference in the world.

Here are a few ideas to get you started:

  • Do you tend to post funny cat videos on Facebook? Spend that time instead volunteering at your local animal sanctuary. And don’t spend your time taking video of the cats either. Love and take care of them. Post a selfie when you leave. That beautiful smile will inspire others to join you.
  • Do you complain on Facebook how local government is messing everything up? Spend that time instead sitting in on a City Planning meeting or a County Supervisors meeting. Have lunch with a member of the local Chamber of Commerce President. Discuss your ideas with someone who lives in that world. Get involved.
  • Do you just scroll and scroll and scroll through other people’s lives on Facebook – and get depressed every time? Time to close it up and go for a walk. Seriously. Everytime you feel the urge to go on Facebook, turn around and go for a walk. Your brain and your immune system will deeply appreciate it.

Never feel trapped in a social site. You have alternatives.

I’d love to hear what you have to say about all of this – Please leave a comment!

 

How to Become a Successful (Happy) Social Media Manager

Phyllis Khare Social Media Manager School

UPDATE:  Our School is OPEN until midnight Pacific Time USA Oct. 8.

 

What a WILD last few months! Andrea Vahl and I have been so busy re-vamping, re-recording, re-designing and re-launching our Social Media Manager School. Now we are ready to open it up to a new group of students! This will be the fourth time we’ve opened the doors to our School and each time it gets better. Oh, and for those of you already IN SMMS – remember you have lifetime access to everything within its virtual walls. Yes. That’s how we roll. 

We’ve had some of our students take the leap to do this work full-time, leaving behind jobs they didn’t love. Here’s a quote from one of our students, the amazing Cynthia Sanchez, included in our F*r*ee Training:

[Read more…]

Should you spend your time and money on Facebook?

Facebook Should you spend time there Phyllis Khare speaker

Should you spend your time and money on Facebook?

Answer these 5 questions!

Recently I presented a webinar for SCORE that went deeply into the following five questions about Facebook marketing. Do you know if you should lean into Facebook or not? Ask yourself:

  1. Do you have an existing and engaged community on Facebook?
    I have three suggested steps if you do, and three suggested steps if you don’t.
  2. Are your ideal customers staying on Facebook?
    I show you where your customers might be migrating to online.
  3. What interfaces are your ideal customers using?
    I tell you why that’s important to know, and how to find the answers.
  4. Do you have a marketing budget?
    Oh, I hope you do… if not, you really need to listen to the webinar!
  5. Do your customers want to be connected to a “social community?”
    This question rarely gets asked and is the most important one!

I really dig into these questions on the webinar.

SCORE Webinar Feedback: “Great presentation! Made me think about where to direct my marketing efforts based on my local typical client base. Thank you for the resources!” 

I hope you get some direction on what to do next on Facebook. The webinar polls were very revealing. Facebook’s drop in Organic Reach is certainly noticeable by Page Admins. You can see the final results on the SCORE webinar replay.

Feel free to connect with me on just about any social site to ask questions, or leave a comment below. I’m thinking to record a video for each of these questions. What do you think? Should I re-enliven my YouTube Channel for this topic or hold off until the launch of SMMS14?

Social Results Summit – a Facebook Vortex

Social Results Summit Phyllis Khare

I’m happy to announce that I’ll be speaking and leading training sessions at the Social Results Summit, May 17 – 18. 2013, in Dallas, Texas.

Here’s the promotional text from the event and at the end of this post I have another BIG announcement…

Facebook Marketing authors Amy Porterfield, Phyllis Khare, and Andrea Vahl come together on stage for the first time ever to bring you a truly expert led Facebook summit.

Hosted by social media strategist, Isaac A Wardell, this event is designed to affordably equip you to increase your effectiveness on Facebook.  Connect with the authors of Facebook Marketing All-In-One for Dummies in Dallas and take your Facebook presence to the next level!

Here is what is in it for you:

  • Expert led sessions with strategies that have been tested and proven in the real world to take your Facebook presence to the next level
  • Extensive networking with other small business owners and social media consultants
  • Fun and Discovery at the Gaylord Texan Hotel which boasts over four acres of gardens, winding water ways, shopping and exquisite dining

 Here’s a little video I made for the event:

And here’s the BEST part!

Every single person who signs up from this link –> Social Results Summit <– will be invited to join a PRIVATE Facebook Group where I will continue to answer questions even after the Summit! I’m literally giving away hundreds of dollars of consultation fees here! I am happy to help as much as I can. See you there!

2013 Predictions from a Psychic Grandma in Iowa

I had the opportunity to interview a woman in Iowa who says she knows the future. Being the skeptic I am, I decided to hear her predictions and then do a little investigating. Here are a few of the crazy things she told me.

Psychic Grandma in Iowa says:

  • G+ Communities will be a cool place to hang out.
  • Facebook will change something.
  • Twitter will try to get our attention.
  • YouTube will get rid of  in-stream ads (one can hope).
  • LinkedIn will create something cool for business presentations.
  • Pheed will be THE place for members-only video webinars.
  • Network TV will erase the line between cable and online viewers.
  • If you don’t show up well on mobile you will lose business.

Let’s take these predictions one by one.

G+ Communities will be a cool place to hang out.

Where do you go at the end of a day? Most people go to Facebook and scan the stream and try to make witty comments, or give advice or console the broken-hearted. But Psychic Grandma says she feels a move in the matrix and people are looking for a deeper conversation. She feels they will find it in the new G+ Communities. I tend to agree with her, as I am already finding that to be the case. Now, at the end of my day I go to G+ first, then scan through Facebook.

Facebook will change something. [Read more…]

Should authors take the time to create an email list?

email lists for authors - Phyllis Khare Should authors take the time to create an email list?

Yes.

The conventional way to build a list it to give something away. Many authors give away a free chapter. And for many authors this is the best way to build a list. But sometimes you have to think a little outside the box to build an email list. Maybe the best thing to give-away is admission to an event where the author is speaking, or be privilege to a invitation-only webcast.

The way to use social media to build the list, is to state the benefit and give the link to the email capture page.

For authors, there are many ways to give in order to receive. –Phyllis

Twitter

Use the hashtag #author or #freechapter or #giveaway or use the keywords of the subject of your book #socialmedia #leadership #coaching. Schedule those posts to go out every three hours or so – round the clock  – as long as you are also tweeting in between those posts (live and other scheduled). I would also set up a few searches for your keywords and create helpful tweets that lead people to your email capture page.

Authors – How to get on the A List Marketing Track

Facebook Marketing Al-In-One for Dummies - Phyllis Khare, Amy Porterfield, Andrea Vahl

Using social sites to promote a book pays off.

 

Remember, all three of the co-authors of Facebook Marketing All-In-One for Dummies (me, Amy Porterfield, and Andrea Vahl) are marketers. We really rocked the space way before the book was available on the shelves.

 

All three of us used Twitter, Facebook, LinkedIn, and YouTube to create a buzz about the book before it was physically available.

 

And because of our efforts, the people at Wiley were so impressed with the pre-sale numbers they decided to continue the momentum by putting the book in their “A” marketing track. Which means they advertised it more than they would have. [Read more…]

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