3 Mothers — 9 months in the making — have birthed this 1 fantabulous book Facebook Marketing All-In-One for Dummies. If you are not familiar with the Wiley “All-In-One” series — you need to know that this type of book is considered a ‘reference guide’ as it contains everything (soup to nuts) you need to rock whatever the book is about. In this case, it’s Facebook Marketing.
For example, there is a Facebook Marketing for Dummies and the Facebook Marketing “All-In-One” for Dummies. The difference is about 2 inches thick! This 642 page All-in-One contains 9 minibooks ranging from understanding the different Facebook Page types (and how to choose the best one for your business) all the way through advertising, events, video livestreaming, apps, social ROI and advanced marketing strategies. There are over 300 examples of how other businesses on Facebook use the tools, applications and marketing strategies we outline in this book!
This book was written with all kinds of business people in mind. The authors are business women and mothers so they deeply understand the daily challenges people face with social media marketing.
“Every page of this book has a step-by-step instruction, a case study, or a tool that businesses can use to open more doors for increasing brand awareness, enhancing customer service, and increasing revenue,” says Phyllis.
Phyllis Khare, Amy Porterfield and Andrea Vahl are the Mother (of all) marketers and co-authors of this marketing strategy book. And by the way, none of them had met in person before the book project started! [Read more...]