The Care and Feeding of Twitter
(and yes – cleaning the twitter-litter, too) You can listen to this post here –> Care and Feeding of Twitter I taught several New to Twitter Workshops last year. Small business owners mostly, ranging from solopreneuers, to mid-size nationally reaching publishing companies. Everyone is always so excited to finally be taking flight in the Twitterverse [...]
Pulling a Rabbit out of My (social media) Hat
Listen to this post – here –> MagicTricks Asking the question: Why do I have to do magic tricks to get a client? You would think by now, with all the main-stream media around the marketing power of Twitter and Facebook, that I wouldn’t have to resort to magic tricks to get a new clients, [...]
State of the Internet by Jesse
JESS3 / The State of The Internet from Jesse Thomas on Vimeo. JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.
“OMG Why Are We Continuing to Market Using These…” David Meerman Scott
I originally published this back in early December. I just watched it again with my husband. It’s still very powerful, especially for businesses who haven’t made the leap past their fear of social media. It’s worth another listen. Enjoy. The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman [...]
1790% Increase – Why Keywords are Important
Recently, I helped a new client design a few tweets for the upcoming Thanksgiving week. She wanted to schedule them and be able to walk away and enjoy her family. We spent an hour designing a few interesting tweets that linked directly to her services on her new website. She is an established healer/consultant with [...]
I love Photography + Social Media
I love photography. I love social media. Put them together in one post and I’m very happy. The one below is from a wonderful site called Light Stalking http://www.lightstalking.com/storm-photos Called Thunderstorm in Paradise by slack12 Their site is based on a generous business model of sharing, teaching, commenting – a model of great use of [...]
3Headed Power Tools
Power Tool for News Junkies! Would you like to visually scan through literally hundreds of newspapers inside one interface? I created a very short tutorial on how to use FastFlip from Google Labs. This month’s Featured Power Tool is screenr http://screenr.com Create a quick video tutorial on some aspect of your website – or – [...]
New to Twitter Workshop – The Food Edition
New to Twitter Workshop – The Food Edition Fun times for all as we fast-track everyone on Twitter as ALL marketing examples will be delicious! This particular workshop is Online and Evening ONLY this go round. Open to those who have relationship to FOOD as their business or hobby.We will have radio show hosts, chefs, [...]
Anatomy of a Good Tweet 101
Everyone says a “Tweet” is 140 characters. I say a GOOD Tweet is 120 characters because you want to leave room for one of the best things that happen on Twitter – the Re-Tweet (RT). The reason you want to leave room for the RT is the link is usually at the end of the [...]
What separates me from the rest…
There are so many ways to create the “elevator speech” we’ve heard about for years. Most small business owners – if they are serious about their business – are advised to create this even before they open their doors. I recommend two processes to create this specific text. By the way, this small paragraph you [...]
The Power of Hashtags – It’s a New Tweetin’ World
(NOTE: this post was originally put up a few weeks ago- I’m updating the blog) I had such a good time last night. I watched The David Lynch Foundation Change Begins Within Concert with Sir Paul McCartney and Ringo Starr (plus a dozen other performers) THROUGH the tweets of people actually in the audience at Radio City [...]
