Enjoy the links and resources I most likely mentioned during my talk at Traction Thursday.
You are always welcome to use my calendar system to book a time to talk.
Happy to chat for up to 30 minutes. Just go here and find a time.
AI Resources and Suggestions
- Magai
This is an affiliate link to the best dashboard system available. Access to all the LLM and image generators under one roof. Did I give you a look during the presentation? If not, reach out, and I will show you around.
A point was made after the talk about the energy needs of the AI systems. I truly belive we will sort this out within the next few years, and it doesn’t have to be nuclear power.
Training for online marketing
Google Digital Garage
This link goes to a search results page for digital marketing – lots of different topics.
Skillshare:
Around $13/month – unlimited courses – use the Path system
Watch this Video if you want to lean into Community building:
4 Tips for REAL Engagement – and GROWTH!
Here are the main points of the video: Engagement is essential for algorithm promotion and online content success.
00:00
Engagement signifies real and valuable connections, and is more than just a number.
01:06
Shift your mindset from mere number chasing to building relationships.
02:12
Focus on building trust by understanding your audience’s needs and emotions.
03:18
Treat engagement like a conversation, inviting responses and sparking discussions.
04:24
Engage with intention by responding to comments and DMs, showing value to your audience.
05:30
Create content that fosters relationships, such as storytelling, responding to feedback, and asking for input.
06:36
Reframe engagement as a means to build relationships, focusing on empathy, authenticity, and value creation.
Use cases for Notebook LM (AI)
HyperLocal Influencer Exchange
Scheduling and Analytic Dashboards I recommend
Metricool https://metricool.com
Clickup https://clickup.com/
Agorapulse https://www.agorapulse.com/ for larger businesses
Notes from the Email talk
When I asked Grok, inside Magai – about why someone would open an email these days I got back –
Here are the primary reasons someone might open an email in the current digital landscape:
- **Relevance and Personalization:**
– Subject lines that are personalized or directly relate to the recipient’s interests, behaviors, or past purchases are more likely to be opened. Emails that mention the recipient’s name or reference their previous interactions with the brand stand out.
- **Curiosity and Intrigue:**
– Subject lines that create a sense of mystery or tease about content can drive opens. Humans are naturally curious, and an email promising something unexpected or intriguing can be very appealing.
- **Urgency and Scarcity:**
– Creating a sense of urgency (“Last day!”, “Few Items Left!”) or scarcity can make an email seem like a time-sensitive opportunity not to be missed.
- **Value Proposition:**
– Emails that promise savings, offers, exclusive content, or solutions to problems offer apparent value. Subject lines that explicitly state these benefits encourage clicks.
- **Exclusivity and Membership:**
– People feel special when they’re treated like VIPs. Subject lines that suggest exclusivity or special insider access can open rates.
- **Trust and Brand Recognition:**
– If the recipient recognizes and trusts the sender, they’re more likely to open emails. A recognized brand logo or a consistent sender’s name helps.
- **Promotions, Sales, and Discounts:**
– Offers like discounts, sales, or coupons are longstanding reasons for people to open emails, as they provide tangible financial benefits.
- **Problem Solving:**
– If the subject line suggests the email contains solutions to problems the recipient has been dealing with, they are more likely to open it.
- **Entertainment and Humor:**
– Using humor, puns, or entertainment in a subject line can make emails fun to open. Especially if this aligns with the brand’s personality.
- **Seasonal or Event-Driven Content:**
– Emails that align with current events, holidays, or seasons (like Black Friday, Summer Sale, etc.) can leverage cultural context for opens.
- **Education and Information:**
– Subject lines promising valuable insights, tips, or educational content can attract people who seek to learn or better themselves.
- **Sentiment and Emotional Appeal:**
– Emails that tug at heartstrings or evoke strong emotions (positive or negative) can be compelling. Examples include charity requests, personal milestones, or feel-good content.
- **Engagement:**
– If an email is part of an ongoing conversation or asks for feedback, it might prompt opens. People are curious about what’s being said, particularly if they feel they have a say.
- **New Release or Product Updates:**
– Telling customers about new products or features, especially if they’ve shown interest before, can be enticing.
- **Fear of Missing Out (FOMO):**
– People are influenced by FOMO. Crafting subject lines that suggest everyone else is already in on something can encourage opens.
Remember, the effectiveness of these reasons will vary based on your audience, industry, and the existing relationship with the brand or sender. Additionally, modern email clients often provide a preview of the email contents, which can also sway the decision to open an email beyond just the subject line.
Use the above as a checklist —
Favorite Email Platforms
Simple relaxed business model: FLODESK This is the system I personally use for my semi-retired email list. This is an affiliate link.
Robust ecommerce or personal journey model: Klaviyo or Kit (used to be ConvertKit) or if you use Shopify, it has its own built-in email system.