Planning for 2016 Success Using Your Google Calendar

Hello again –

This is an update on the very successful 2015 version with a few added insights into living a calendar-based life.

  • How to use goal-gating to be more productive in 2016
  • How to use your own Google Calendar to organize all your projects for the year
  • How to dissolve those internal blocks to living a calendar-based life.
  • Learn time management techniques you can put into play right away.

 

And as an extra bonus –

Here’s a fun interview with two of my favorite people from Australia; Loren Bartley and Fiona Redding where we deep dive into this whole idea of living a calendar-based life. I think you’ll enjoy it when Loren has a great AHA moment. 

 

2016 Predictions with Phyllis Khare and Andrea Vahl | #blab Audio Version

I went back and checked.

 

I’ve been offering up predictions for the upcoming year since Dec. 2011. In Internet years that’s 50 years (5 x 10 speed of light – 50) Yes, I was an A+ student, except for Math :-)

Here are my previous predictions, if you want a little trip down memory lane (ELLO anyone?).

2012  2013  2014  2015 and now this one for 2016

Our Predictions for 2016

Andrea Vahl and I sat down for blab, this time around, for our predictions. You can read her post about the blab right here.

We narrowed it down to seven predictions:

#1 Streaming Video Use Will Increase
#2 Facebook Live Will Change the Game
#3 Facebook is Still Where It’s At
#4 Podcasting will Grow
#5 More Companies will Reach Out to Influencers for Marketing
#6 Audiences Get Smaller But Are Engaged
#7 Online Training Isn’t Going Away

Andrea really expanded our discussion on each of these ideas, and I highly recommend you read through her post noted above.

I’d like to dive into this idea: Online Training Isn’t Going Away. 

I’m kinda banking on it.

Andrea and I recently sent out a POLL to everyone on our list and hundreds completed it. And surprise surprise surprise. What the number one way people prefer to get more information about a subject? eBooks. What? Not webinars and blabs and blog posts and podcasts? eBooks. OK. I can do that. One other thing I want to share from that POLL is that people really prefer online training with lifetime access. Well, that’s the reason we designed our Social Media Manager School  the way we did. Lifetime access creates lifetime fans. 

Knowing these two things, and in looking at our predictions, my personal goal for 2016 is to focus on my online training programs. I have so much to share.

Enjoy the audio version of our blab – it’s a little experiment into the podcasting arena. Do you like hearing us discuss these types of topics in audio format? Love to hear your impressions. 

The cool thing about posting a Soundcloud audio, is you can share JUST the audio from within the player above (see that share link?). Or PIN this whole post using the image below. Thanks! See you in 2016!

2016 Online Marketing Predictions from Phyllis Khare and Andrea Vahl

Time Management Tips – It’s a Blab

Back to blabbing about TIME

((AND you’ll get to see my new hair color — shocking!!!!)))

We will focus on how to create a life that flows instead of raging on!

This is a blab – so that means YOU are invited to join me on screen and talk about how you manage time. PM me if you want to share your tips during the blab. peace out.

You can bookmark this space to enjoy the conversation or go directly HERE to subscribe.

Giving You What You Want — 7 Years Later

Phyllis Khare

Seven Years Ago…

Nobody online knew who I was… including YOU!

 

Since then I’ve written two “Dummies” books, been featured on high profile blogs and training programs, and listed on all sorts of cool Twitter lists for Authors. ALL because of the wonderful connections and friendships I am honored to experience.

I’ve also, with the fantastic partnership with Andrea Vahl, built the Social Media Manager School (in its 4th year) and the Social Media Managers Directory (NEW).

I took the hard lessons I learned about time management, packaged all that up in TimeBliss.ME, and shared it with the world (with some raving fans!).

((Hang with me – there’s a very personal reason I’m tooting my own horn))

I’ve either enjoyed personally, or been a part of, several 6-figure online launches. I’ve been in front and behind the camera on so many marketing videos and programs I’ve almost lost count, AND I have several other amazing gizmos and programs in the works for 2015!

 

But here’s the deal – Someone asks me a question like this almost every day:

“How did they do that?”

 

They want to know how their industry peers and competitors organized their email capture, which system they used for video editing, which landing page theme did they use, how are they recording their webinars, and about a hundred other very specific questions about tech, marketing tools, and processes.

I also get asked how to set up a sales funnel for specific industries, how to do “re-targeting ads” in Facebook, how to plan a book launch or product launch, how to organize a blogging schedule and how to utilize the best keywords.

 

Guess What?

I have answers for all of those
(and about a zillion other) questions.

 

Do you have important business questions I can answer? 

 

I recently opened an Application for Mentorship in order to help as many people as possible with personal mentorship, consulting, Group Masterminds, and recommendations.

 

There’s so much involved with giving business advice, so I’m very careful when choosing people to coach and mentor. It’s important that we are a good match and I can provide VALUE for where you are – right now – in your business.

I invite you to take a look at the application and see if this is something that can help you push forward in your business this year.

P.S. That happy image of me above is from the last day of a workshop I gave for the David Lynch M.A. in Film students on how to build a social platform. Yes, I teach at the University level, too. I love it. Got a college or University program I need to contact? Let me know by using my contact form or through any of my social accounts. Thanks!

2015 Predictions and a Few Opinions on Facebook, Ello, tsu, MeWe and Online Marketing

Phyllis Khare

Looks like I have a little history with the “prediction” posts. I wrote my first one in Dec. 2011 and posted it in Jan. 2012. It wasn’t much to read and was more of a curated list of other people’s work. The second prediction post was posted in Dec. 2012 and I tried to be a bit silly with saying I got it all from a psychic grandma. I guess I wasn’t feeling so bold that year… And then in Dec. of 2013 I got a little more professional about the whole process. I consider my 2014 prediction post my first real post about the future of online marketing. THIS year I think I want to make a small “prediction” and then tell you how I feel about a whole slew of topics.

 

This is what I predicted LAST year…

2014 WILL BE THE YEAR OF… REARRANGING.

Yeah, not so snappy, but I think people and businesses will be examining their time and attention — and MONEY — and rearrange where they spend those precious commodities. 

 

Turns out this is exactly the current topic of countless conversations on the future of Facebook for businesses. I think it’s a mixed bag on Facebook right now. There are certainly things that work for promoting your good products and services and causes, but you’ll have to pay for that exposure now. I think Facebook is very clear on what they think about online marketers. Pay to Play baby. So, the topic of “rearranging” is certainly in the air at the end of 2014. Many businesses and managers are rearranging where they are putting their marketing time and attention. They are trying to find that holy grail of free advertising that Facebook provided for so many years – somewhere else. 

 


 

 

My Prediction for 2015!

2015 will be the Year of… Exploring!

 

In many ways, this is just a continuation of last year’s prediction. I think leading-edge social media managers will be scouting new ways to provide exposure and connection in places other than Facebook in 2015. If you know me at all – you know I certainly have opinions about everything. I always try to stay educated and current on as many topics as possible, but I usually have some gut feeling about certain topics that just need to be expressed. And here are those gut feelings  — in no particular order.

 

 

Facebook

Everybody wants to know what everybody else thinks about Facebook. What do YOU think about it? What’s the first social site YOU look at all blurry eyed first thing in the morning? I was on a panel in a room of 500 women and when I asked that question — 90% said Facebook even though this was a conference about Pinterest! It’s an addiction we can’t seem to give up.

Those who have shed the Facebook addiction end up on G+ – proud and relieved. Even using all the tricks of the trade: Interest Lists, timers, only visiting Groups, and removing the app from my phone… it’s still the stickiest, most time-sucking social site on the planet. I hear the young people are leaving in droves. I wonder when the people of my generation will follow? Do they have the will to try something new? And I’m not talking about tsu and ello.

This is what I think will happen in 2015 with Facebook: Every 6 weeks something will change – something will “roll-out” and some people will be upset about it. That’s one of those “duh” predictions, as that’s Facebook’s pattern for the last two years. I do think Facebook will become many different things – continuing the trend it’s on with Messenger, and the Groups app. The ease of purchasing from within a post will be GOLD for marketers IF they can figure out how to get their posts in your newsfeed. I’m SURE marketers will be spending loads of money on newsfeed ads (just like they are right now). Start saving your advertising dollars now – you’re going to need it as the second wave of marketers take the guru’s advice and try their hand at Facebook ads. Which means vying for eyeballs will cost more money.

I don’t want you to think I completely dislike Facebook. I have said many times I have a love/hate relationship with the beast. The LOVE part is simple. The people I have met, the people I care about, the people I want to help, the people who care about me — that’s the soul of Facebook – and that bit I love. The hate part is how Facebook seems to gloss over the needs of the small business person in many of the changes they’ve brought on in the last few years. I used to jokingly say that Facebook didn’t have a real business person on their development team. I still think that. They seem out of touch. Prove me wrong Facebook.

Facebook Gut Feeling: Less posting, more advertising, demographic shift from young women (teens) to older women (boomers)

 

Ello

ello ello ello What can I say about ello? Of course I have a profile there, but do I ever actually GO there and hang out? Nope. And I just checked all my online marketing buddies who were so curious that they opened an account there, too. And guess what? Only ONE person is posting there (once a week) and that is Guy Kawasaki. Everyone else posted 2 or 3 months ago. I see no reason in going there unless Facebook completely disintegrates – and then – well a better choice would be to go to Instagram (more). 

Ello Gut Feeling: they will try one more big launch and then fade away

 

Instagram

I have found myself opening Instagram first thing every day. When you live in Iowa (and the last 30 days have been cold and grey) you have to find images from beautiful places all over the world just to maintain your sanity. Favorites are National Geographic, onderkocaSefa Yamak. And yes, I follow all the social experts there, too, but I prefer the show-me-your-real-life photos of which Chris Brogan is the KING. There are many brands and businesses on Instagram. The ones that show the behind-the-scenes real-life images are (in my opinion) doing Instagram marketing correctly. The ones that show a image of their product hanging on the beach with 30 non-focused hashtags – are not. There is an art to marketing on Instagram – it is NOT Facebook. Please don’t turn Instagram into a mirror of the Facebook newsfeed. Please. 

Instagram Gut Feeling: more users, more active users, more terrible marketing by brands thinking this is Facebook, more in-stream ads, growth of users and growth of complaints

 

tsu

tsu tsu tsu — Gesundheit. :-) I had an account. I asked them to delete it. I feel like there is too much potential for gaming the system with this site. If you don’t know what tsu is – think back many years to Squidoo. Do you remember Squidoo? You created a page on a topic and revenue would be shared from your traffic. Yep – sounds familiar. People worked really hard creating pages that would pull interest. Squidoo is now HubPages and you can still gain income from traffic to your HubPage. So, in so many ways, tsu is nothing new. But it is now styled after a Facebook newsfeed, so there you are – right back to Facebook. 

tsu Gut Feeling: land of the network marketer, goes the way of hubpages, not viable for small businesses

 

MeWe

I really like the POTENTIAL of MeWe. It really could be something cool, but it still has to overcome the invisibility cloak it has developed. This social site is Facebook without the creepy crawl. If you want a complete social site without being targeted for advertising – you now have a home. Or you can just continue to complain about Facebook. Funny how just complaining about Facebook will probably win. Sad.

MeWe Gut Feeling: will continue to get amazing press, will find some good niche markets that need small private group settings

 

Banana Farms in Costa Rica

This is where we all need to be. It’s my way of saying – LOCAL business is where to be. Think about it. I’ve been thinking about it a long time. Maybe 2015 is the year I put my feet directly in the ground and build something new. Join me?

Banana Farm Gut Feeling: more people will either invest in local markets to try to create a kind of urban utopia or start businesses themselves, functional local apps will skyrocket

 

 

My Thoughts about 2015 – In Summary

2015 seems to be setting itself up to be another interesting year for online marketing. Almost everyone I know is looking at every social site and seeing if they should move their time and attention there or not. I think there will be some experimenting and testing on YouTube, G+ and LinkedIn. I know businesses who don’t play on Facebook anymore and still have a profitable experience. I also think “Fusion Marketing” (using traditional marketing with your social media marketing mix) will continue to be explored and put into play.

And like I said at the top of the post…

 

My Prediction for 2015!

2015 will be the Year of… Exploring!

 

 

Click –> Here’s another GREAT LIST of  Predictions for 2015

 

P.S. If you are looking for an easy way to organize your marketing ideas and thoughts around 2015 – you are invited to join me in an a 30-minute training webinar where I show you exactly HOW to get mighty productive in 2015. I’ll see you there?

Webinar | 3 Simple Mindset Adjustments for Increasing Productivity

Phyllis Khare timebliss.me

 

3 Simple Mindset Adjustments

When Synchronicity Happens | a Recent Experience with Kind(ness) Organics || {Review}

I know this post is WAY off the beaten path for my brand.

Kind Organics Garden of Life

I’m a social media author and consultant, why in the world would I be posting about a vitamin? Two reasons.

1. The company, Garden of Life, ROCKS at developing a brand ambassador program.

Taking my vitamins is a vital part of my health regimen, but one day I was suddenly out. The husband and I stopped at the local health food store so I could pick some up, but they didn’t have my favorite brand – Garden of Life – so I decided to wait a few more days until we were in another city to try again. Remember, I live in the middle of NOWHERE Iowa most of the year. There are limited choices out here. The very next day there was a knock on the office door. I could see the truck leaving. A box, for me! What did I order?

When I opened the box I seriously squealed. I LOVE Garden of Life products and here was a BEAUTIFUL presentation of a new product. 

The box contains a extremely good quality branded shopping bag, TWO boxes of their new vitamin line (more about that in a moment) and a cool sippy-type cup with a straw, a great magazine and info about the new product. Yay! Then I read the letter.

This message, from Brian Ray, the President of Garden of Life was straight to the point. He outlined why they created this new line called “Kind” made with simple, pure, organic, non-gmo ingredients. That, by itself, is truly wonderful, but this vitamin is also not cultured, or use any fermented yeast and soy. Wow.

Now, I understand good sales copy, so I was surprised at how I felt when I read this…

“We fully recognize that our success is because of you and your loyalty to Garden of Life, and our mission. I’m sending you this gift as a personal thank you for being one of our most important brand partners.”

Ah. I love being recognized for my work. But the only way they could possibly know how much I rave about their product is either they are following me around (spooky?), or they have a VERY good lead process from workshops. I attended a BlogHer conference last year and gushed to the Garden of Life table attendant about how much I love their products. That was enough to get me a bag full of samples and my name on a list.

MANY businesses fall apart at this point. They loose the momentum with the enthusiastic people (their future brand ambassadors) and let things slide away. Not these guys. I’m trying to use their process as a template in my own work in developing good affiliates and brand cheerleaders.

When a company says they will put me in the running to a vacation to Palm Beach, FL (one of my favorite places on the planet) and all I have to do is review their new line, well, I’m all over that. Way off the path of my branding or not. THAT is the 1st reason.

So here’s the Review.

I’m half-way through the bottle and I look forward to taking these every morning. The very interesting thing about these vitamins is I can either swallow them or CHEW them. If you hate to swallow vitamins, especially if they feel too big, this is a great thing! I love options.

I’m a label-reader. Yes. I’m one of those people. The people who run the booths at Costco hate me. :-) Even though I LOVE this company, I read the label. I really have to know what’s in something before I ingest it. This has been my habit for at least 3 or more decades. I’m impressed with everything in Kind Organics (this is not an affiliate link) especially the Vitamin D (1000IU), Vitamin K (80 mcg) and B12 (30 mcg). The source of these things are in alignment with what I feel is good. And just reading through the “Organic Food Blend” part makes me happy.

This is a high-level vitamin. I can completely (and even without the incentive of the beach vacation in FL) HIGHLY recommend this new line called Kind Organics.

 

2. Sometimes we need to pull back the curtain and share what we do

I think it’s important to share those day-to-day things you do to stay healthy and inspired. Most of the time it’s about the books, or the blogs, or the tools you use, but rarely do we share our health routines. I DO know that the mighty Chris Brogan does a fantastic job of pulling back the curtain and showing the world his exercise routine on Instagram. He is very open and honest about his own personal journey. I’m always inspired by him. But he is really quite the rare case. Andrea Vahl also comes to mind as someone in my industry who shares her morning run with us every day. She inspires me and makes me realize how much I need to get my butt up off this desk chair. And I know there are people who share their nutritional products from time to time – and I think that’s great.

If you find something that works for you – share it with the world. I DO know that you can’t expect people to do what you say is good. I’m a Mother to two grown kids who have their own kids – and let me tell you – I have learned THAT lesson! :-) Even though I continue to try, sometimes you can only sit in the satisfaction that you found something that works for you.

Kind Organics Garden of Life

 

I hope you’ve enjoyed this little departure from my regular type of posting. The Social Media Manager School launch was VERY successful and I’m looking forward to a new group of students! And TimeBliss.ME is gearing up for something BIG! So back to marketing and taking care of my clients and enjoying this beautiful Fall day. Cheers everyone.

 

 Click to Tweet!

 

8 Favorite Features of Google Calendar for Entrepreneurs

phyllis khare

I work in an industry that is notorious for burnout and being overwhelmed. Staring at a computer screen for 10-12 hours a day can do that to someone, unless, of course, they are extremely organized. 3 years ago I was not organized and I was deep in the grip of “overwhelm.” I was staying up past midnight trying to finish my work and stressed over the work I still needed to find to pay the bills. It was not fun. And yet I was in an industry I loved and had given me a new start – a new career.

I might need to back up just a bit and tell you about the phone call I got one day in 2011 from my editor at Wiley. She offered me a second book (yay!) for a good amount of money (double-yay!) but I needed to write all 300 pages in the next 30 days (not-yay). Oh no.

For those of you unfamiliar with writing Dummies books, you need to know that it generally takes about 1 hour to write 1 page.  Not only do you have to do the research and write the page, you also have to do the all the formatting. Yes, the formatting. And the Wiley people are very serious about their style and function of each little bullet point and paragraph.

I needed to write 300 pages in 30 days. That’s 10 pages a day = 10 hours of writing per day, every day. And I needed to do this on top of having a day already filed with social media management clients. What to do? Well, at first I dropped into deep pit of “overwhelm.”

That’s when I started to use my Google Calendar in a very specific way. And over the last three years I have developed a way to manage my time so I get things done and I don’t fall into that horrible place again. Google Calendar saved my sanity and allowed me to stay working in this industry… even though that banana farm in Costa Rica still sounds charming…. (right Andrea?).

If you use GCal as a time-management system (instead of “dentist appointment system”) there are many features. My favorite 8 are;
 

1. One calendar or layers of calendars

If you are a solo entrepreneur, you probably only need one calendar. If you have many clients you might want to create a calendar for each client with just their information on it and use it as a journal of your work for them. I highly suggest you turn all of these client calendar layers on and move around the work (see drag and drop below) so there’s no overlapping in the global view. That way you will get more work done with less stress. Trust me on this one. Overlap = overwhelm.
 

2. Color coding

I don’t know about you, but I love color-coding. I have developed a system that works for me. I can quickly scan my calendar and see which things are phone calls, which things are online tasks, and which things involve my home office so I know when to kick out my grandkids. :-)
 

3. Drag and drop and expand or contract

One of the nicest features is the feature to drag and drop these time blocks you create around. You can move them up and down in the day and week view and from day to day in the week and month view. But here’s a tip. If you find yourself moving a time block of a certain task over to the next day and then over again and again. This is your calendar telling you to outsource that task or learn to say NO to those types of tasks. And when you first start to use your calendar you might find you create a time block for 2 hours but it really takes you 4. If you go back to the time block and expand the amount of time it takes up (in the day and week view) your calendar will be teaching you to be more realistic about your time.
 

4. Sharing calendars

This is a great feature if you have multiple clients who want to look over your shoulder and see what you’re doing. Or if have a joint venture, you can put the timeline of the launch on the calendar so everyone knows when everything is supposed to happen. The last function is quite handy in my world. In fact, I transposed a complete mind-map of a product launch into time blocks on a calendar and it made my life so much more relaxed because I knew everything I had to do had a space on the calendar where it would get done. 
 

5. Public calendars

If you want to put one of your calendars, maybe your book signing tour dates for example, on your blog. Just use this function and get the embed code. There’s a lot to this feature, too much for this post, but an excellent feature for many people.
 

6. Multiple types of automatic reminders

This is a big one in my world. Once I start doing something online I pretty much lose track of time. You, too? I have reminders set up for each time block in my calendar. 10 minutes before the next item starts I get a popup notification. It breaks my flow enough to cue me to complete what I’m doing and get ready for the next thing. Or I can go back to the calendar and move things around to make time to complete my current task. These reminders are completely adjustable to suit your brain; email or notifications or both, minutes, days, hours, or weeks in advance, and on multiple devices!
 

7. Mobile sync

Amen for this integration. This one feature allows me to be out and about when I want and not miss anything.
 

8. Integration with other apps

If you use appointment systems like ScheduleOnce (or any number of systems) having it integrate with one or more of your Google Calendars is a great time saver. You can sync it with your calendar and send the link to your email list for scheduling appointments with you. You don’t even need a third party system for this, but that’s another post for another time.
 
This is the short list of what I consider some of the best features of using Google Calendar. If you are a busy entrepreneur, learning how to use Google Calendar will increase your productivity and give you some powerful lessons in managing your time.

 

If you are still making little To-Do lists (that don’t get done) or if you feel controlled by time (I don’t have enough) or you feel overwhelmed, do yourself a favor and just try this one step: put everything you have to do today on a calendar. Everything. Seriously everything. Create time blocks for each of those things and you’ll see very quickly the realities of time. And then listen to what the calendar is telling you (outsource, say no, give to a team member, learn to let go, go play with your family).

I enjoy this subject immensely, so please feel free to reach out to me. Let’s talk about it. I can’t wait to read your comments!

If you want to dive deeper into using Google Calendar for your own time management woes, check out TimeBliss.ME.

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