Erik Qualman (@equalman) has a brand NEW version of his wildly popular viral video -with updated stats and jaw-dropping information. I’m a huge Socialnomics and Eric Qualman fan! If you aren’t using social media in your business yet, click play and hold on! His book shows how Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.