There are so many ways to create the “elevator speech” we’ve heard about for years. Most small business owners – if they are serious about their business – are advised to create this even before they open their doors.
I recommend two processes to create this specific text. By the way, this small paragraph you create can be used on all your social media sites as the Bio text.
I use this site with my New to Twitter Workshop attendees. It’s quick, easy and allows you to create a nice sounding bio for Twitter (and all your other social media sites – like Facebook).
15 Second Pitch:
If you have more time – and I suggest you find it – use this next process. It will help you further define your USP and qualify your prospects as you talk to them (in that elevator).
I work with: (client profile)
who struggle with: (the biggest problem)
and who would like to: (insert results)
What separates me from: (insert competitors)
is that I: (insert your USP)
and as a result my clients get: (insert motivators)
This is the Bio I created with 15 Second Pitch:
Virtually everywhere as a catalyst consultant in Internet technology and marketing – I help people clarify what their gift is and help them implement it.
I currently have this up – or variations of it – on all my social media sites. Be consistent with your sites – same picture – same bio – same website address – to help with branding and name recognition.
This is the bio I am working using the second method:
I work with small business owners who struggle with integrating what they do into the latest technologies and who would like to open more doors to customers through the Internet. What separates me from other Internet Business Consultants is that I have a lot of understanding around how people learn – visually, auditorily and kinesthetically – thus my company name “3Headed World Consulting” and I help them design their Internet presence so that all types of people are attracted to their site (and stay on and convert to sales), I also make sure to help them understand why customer service is so important and why they should always work with a salesforce admin. And as a result my clients get a cutting edge website, blog, social media strategy and marketing plan that is smart, efficient, beautiful, and financially prosperous. (as long as they complete the recommended action steps and stay the course…)
I hope you enjoy this bit of info and you find it helpful. If you use one of these methods – come back and post it in the comments section.
Wow. That is SO synchronistic that we are writing about the same thing. In a guest post for Barbara Lopez I gave the introverts approach and why:
I actually tried that 15 second pitch and found it quite helpful Phyllis.
WOW, I love this formula – it really captures QUICKLY some of the key elements folks want to know! Great work – I’ve been meaning to check out 15secondpitch.com – love it!
I like the bio approach and wrote something up, but it’s definitely angled towards people who take clients. What about people who sell products? Perhaps something like this:
I offer products that help [customer profile]
who struggle with [the biggest problem]
and who would like to [insert results]
What separates me from other [insert competitors, I’d rather say insert niche]
is that I [insert USP]
and as a result, my customers get [insert motivators]
Not so very different. I’d like a place to say, “I’m passionate about…” or “I’m an evangelist for…” because I also try to teach.
This is really great Ellen! Thanks for taking the time to adjust it for people who sell products. So my pitch using this variation would be:
I offer video tutorials to people who struggle with having the time or patience to figure out how to use Twitter Applications on their own and who would like to get the revenue flowing quicker. What separates my tutorials from other do-it-yourself formats is I always include *how* to use the application for marketing to all three main learning styles and as a result, my customers get leading edge tools and marketing advice that puts them light years ahead of their competitors!
What do you think?