Phyllis Khare

Pulling a Rabbit out of My (social media) Hat

Listen to this post – here –> MagicTricks

Asking the question: Why do I have to do magic tricks to get a client?

You would think by now, with all the main-stream media around the marketing power of Twitter and Facebook, that I wouldn’t have to resort to magic tricks to get a new clients, but occasionally I do.

Recently, I was on a phone consultation with a potential client and his very nice, but unimpressed partner (who btw made a lot of money marketing old-school in the 80′s). After explaining all the benefits of social media – the traffic, the conversation, the attraction-based marketing model, and did I mention the traffic, he was still unconvinced that he and his partner should risk money on fluffy things such as Twitter.

That’s when I said, “OK, watch this!” (Taking the wand in my hand) I took his URL over to bit.ly and created a track-able link, crafted a lovely little tweet on the fly and sent it out to my (very responsive) followers on Twitter.

Then we watched as 5 – 10 – 15 people clicked over to his website – now you have to realize No One was visiting his site – then 25 – then 40 – and all told 101 in just a few minutes. Voila – another ‘wabbit’ out of my hat and a new client for the month!

He said, “Wow – Twitter really does drive traffic to your website!” and I said, “Yes, and that was with one tweet - imagine the possibilities!” I couldn’t help but smile inside, but also wonder, when will marketers using social media get enough credibility without relying on magic tricks?

This entry was posted on Wednesday, March 3rd, 2010 at 3:38 pm and is filed under Business, Marketing, Social Media and tagged with Marketing, Social Media, Twitter. You can follow any responses to this entry through the RSS 2.0 feed.