Should authors take the time to create an email list?

November 27, 2012 by 2 Comments

email lists for authors - Phyllis Khare Should authors take the time to create an email list?

Yes.

The conventional way to build a list it to give something away. Many authors give away a free chapter. And for many authors this is the best way to build a list. But sometimes you have to think a little outside the box to build an email list. Maybe the best thing to give-away is admission to an event where the author is speaking, or be privilege to a invitation-only webcast.

The way to use social media to build the list, is to state the benefit and give the link to the email capture page.

For authors, there are many ways to give in order to receive. –Phyllis

Twitter

Use the hashtag #author or #freechapter or #giveaway or use the keywords of the subject of your book #socialmedia #leadership #coaching. Schedule those posts to go out every three hours or so – round the clock  - as long as you are also tweeting in between those posts (live and other scheduled). I would also set up a few searches for your keywords and create helpful tweets that lead people to your email capture page.

Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , , ,

Authors – How to get on the A List Marketing Track

November 13, 2012 by 1 Comment

Facebook Marketing Al-In-One for Dummies - Phyllis Khare, Amy Porterfield, Andrea Vahl

Using social sites to promote a book pays off.

 

Remember, all three of the co-authors of Facebook Marketing All-In-One for Dummies (me, Amy Porterfield, and Andrea Vahl) are marketers. We really rocked the space way before the book was available on the shelves.

 

All three of us used Twitter, Facebook, LinkedIn, and YouTube to create a buzz about the book before it was physically available.

 

And because of our efforts, the people at Wiley were so impressed with the pre-sale numbers they decided to continue the momentum by putting the book in their “A” marketing track. Which means they advertised it more than they would have. [Read more...]
Filed Under: Business, Facebook, Marketing, Social Media, Technology, Twitter Tagged With: , , , , , ,

Find out what the new Facebook changes mean – Expanded Answers from the #SMManners Twitter Chat

September 28, 2011 by Leave a Comment

 

 

I really enjoy a good Twitter chat. And last night was another example of a great community built through the Twitter stream using hashtags to create a real-time “chat”. When people talk about Twitter going out of style, I always remind them of the power of the Twitter Chat. Look at these stats for last night:

 

 

If you haven’t enjoyed a Twitter chat yet, take a look at this schedule and find one you think you’ll enjoy. Then read this post  about how it all works. When my second book comes out, I have a large section in the Twitter chapter about chats, too. [Read more...]

Filed Under: Business, Facebook, Marketing, Social Media, Twitter Tagged With: , , , , , ,

An Easy Way to Take Notes and Record at the Same Time with SoundNote

August 25, 2011 by Leave a Comment

 

This is my first foray into video reviews. I enjoy these apps so much I want to share them with my connections.

I happened upon this particular app (SoundNote) the first week of getting my iPad1.

I didn’t have a use for it until recently, when it became one of the most important apps I have!

Enjoy the video and let me know what you think. [Read more...]

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Facebook Marketing All-in-One for Dummies Twitter Party

August 24, 2011 by Leave a Comment

TONIGHT — Wednesday, August 24th, 2011 at 8pm ET

Andrea Vahl, Amy Porterfield and Phyllis Khare (that would be me) are throwing a Facebook Marketing All-in-One for Dummies Twitter Party to help you leverage your Facebook account to increase sales and authority in your niche. The Party is hosted by Karl Staib of Party Biz Connect — who is really good at creating a buzz on Twitter (make note — you might want to use his services for YOUR business!).
During the party Amy, Andrea and I will be discussing how to:

  • Develop a social marketing plan that works for your business
  • Create your business Facebook business Page correctly (or learn how to adjust an already created one!)
  • Engage your community with proven strategies
  • Advertise within Facebook for maximum exposure
  • Monitor and measure your advertising campaign to save time and money!
  • and much much more!

If you’ve never attended a Twitter Party – this is how it works:

  • Andrea, Amy and I will have an hour-long panel discussion about utilizing Facebook to market your business
  • You get to listen in via phone or Skype, and you can chat to other people “at” the party on Twitter
  • Karl (@partybizconnect on Twitter) will ask questions for you to answer and announce prizes during the party

All the details you need on how to join in are below.  [Read more...]

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