by Phyllis Khare | Jan 19, 2013 | Marketing, Social Media
Who Knew? One day I got an email saying I had a new follower on Kindle. And I said… “What? I have followers on Kindle?” So, being the curious person I am, I followed the links and lo and behold there’s a nice little...
by Phyllis Khare | Dec 20, 2012 | Business, Facebook, Marketing, Social Media, Technology, Twitter
I had the opportunity to interview a woman in Iowa who says she knows the future. Being the skeptic I am, I decided to hear her predictions and then do a little investigating. Here are a few of the crazy things she told me. Psychic Grandma in Iowa says: G+ Communities...
by Phyllis Khare | Dec 5, 2012 | Business, Marketing, Promotions, Social Media
What about Pinterest and Instagram? Are they useful for promoting a book? Yes and No. I hope I’ve made the case for the need to have a visual marketing strategy in my previous posts. We are moving into a visual learning world and you can see that clearly...
by Phyllis Khare | Nov 27, 2012 | Business, Facebook, Marketing, Social Media, Technology, Twitter
Should authors take the time to create an email list? Yes. The conventional way to build a list it to give something away. Many authors give away a free chapter. And for many authors this is the best way to build a list. But sometimes you have to think a little...
by Phyllis Khare | Nov 20, 2012 | Business, Marketing, Social Media, Technology
What if I had to start over? I was just asked this question for a members-only presentation to new authors. What would I do? What do I advise my clients to do? Step away from the computer. Too many people turn on the computer and design their entry into social media...
by Phyllis Khare | Nov 13, 2012 | Business, Facebook, Marketing, Social Media, Technology, Twitter
Using social sites to promote a book pays off. Remember, all three of the co-authors of Facebook Marketing All-In-One for Dummies (me, Amy Porterfield, and Andrea Vahl) are marketers. We really rocked the space way before the book was available on the shelves....
